From concept to counter. Specialized advisory for beauty brands ready to launch boldly, scale sustainably, and expand globally.
Beauty Launch Lab is a specialized advisory practice for prestige and indie beauty brands at pivotal moments—whether you're launching your hero product, scaling to new markets, or building the operational infrastructure your brand needs to grow without breaking.
We bring deep, hands-on expertise in product development, retail distribution strategy, ERP implementation, international market entry, and operations leadership—all specific to the unique demands of the beauty industry.
Our work is not theoretical. We have sat in the rooms where launch decisions are made, managed P&Ls through hypergrowth, and built the systems that let great products reach their audience at scale.
Our proprietary framework for beauty product launch development and execution—designed for the way beauty brands actually work.
Define the brand position, consumer truth, and category whitespace your launch will own. Vision without execution is a mood board.
Build the operational backbone—supply chain, ERP, team structure, and vendor ecosystem—before you need it. Most brands build this too late.
Channel strategy, retailer sequencing, pricing architecture, and the launch narrative that earns shelf space and consumer attention simultaneously.
The repeatable systems, international market playbooks, and operational cadences that allow a successful launch to become a sustainable brand.
Deep brand assessment, competitive landscape, white space mapping, team & capability audit
Launch plan architecture, channel prioritization, SKU strategy, margin modeling
Operational systems, ERP configuration, vendor onboarding, team build-out
Retailer sell-in, go-live management, demand planning, crisis protocols
Replenishment cadence, market expansion, brand extension strategy
End-to-end launch leadership from brief through first PO. We manage the complexity so founders and brand teams can focus on what they do best.
The right systems at the right time. We assess, select, implement, and optimize the technology infrastructure beauty brands need to scale without chaos.
Beauty is global. We help brands enter new markets with the rigor of someone who has done it before—regulatory complexity, local retail dynamics, and all.
Fractional COO and VP Operations support for beauty brands that need senior operational leadership without the full-time overhead. We run the machine.
International expansion is one of the highest-leverage moves a beauty brand can make—and one of the most operationally complex. We have navigated the regulatory, cultural, and commercial landscape of beauty markets across four continents.
Our approach combines market prioritization rigor with on-the-ground fluency. We help you choose the right markets in the right sequence, build the right partnerships, and launch with the kind of local insight that turns international promise into actual revenue.
Most beauty brands hit the same wall: they outgrow their systems before they outgrow their ambition. The spreadsheets that got you to $5M won't get you to $50M. We help you make the right technology decisions at the right time.
From ERP selection and implementation to retail compliance automation, we build the operational backbone that scales with your brand—not against it.
NetSuite, SAP B1, Microsoft Dynamics, and Brightpearl deployments tailored to beauty brand workflows
Sephora, Ulta, Target, and international retailer compliance setup; EDI 850/810/856 configuration
Vendor portals, purchase order automation, demand planning tools, and 3PL integration
Real-time sell-through dashboards, margin analysis, and channel performance reporting for leadership teams
Map current state, define requirements, evaluate and recommend platforms
Build out beauty-specific modules: costing, formulation, retailer compliance
Clean and migrate historical data; connect to 3PL, retailers, and finance
Role-specific training, go-live support, and hypercare period management
Post-implementation refinement, KPI tracking, and expansion readiness
Senior operational leadership embedded in your business—without the full-time cost. We run the day-to-day, build the team, and set the systems that scale.
Vendor negotiation, 3PL selection, freight strategy, and COGS optimization. We find margin where others find complexity.
P&L ownership, working capital management, board reporting, and the financial infrastructure your investors expect to see.
Chargeback management, routing compliance, sell-through reporting, and retailer relationship management for major accounts.
Hiring roadmaps, role architecture, compensation benchmarking, and onboarding structures for scaling teams.
The documented, repeatable processes that prevent knowledge from living in one person's head—critical for scale.
Whether you're launching your first product or entering your fifth market, we bring the operational expertise that turns beauty ambition into beauty results.