Deep in beauty. Broad enough to help anywhere.
We fix what's broken and build what's missing in brands that are growing faster than their operations can keep up. Beauty Launch Lab works with prestige and indie brands at their make-or-break moments: the first wholesale expansion, the hero launch that has to land, the vendor breakup, the post-acquisition integration, and the leap from founder-led hustle to institutional-grade operations.
Most operators go deep in one function. Our practice spans supply chain, finance, HR, technology, and legal—because the problems that stall a growing brand rarely stay inside one department. We have spent a career transforming how people actually work—from global restructuring to a brand's first launch process—and that is what lets us step into any room and move it forward.
Our work is not theoretical. We have brought more than 1,000 SKUs to market—roughly a new product every quarter for years, many in dozens of shades, and many of them regulated SPF products requiring testing and registration country by country. We have overseen purchasing and supply for full catalogues generating $125M–$250M a year, and built the systems that let great products reach their audience at scale.
